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Ferrari
The Amazing Redesign
In any competitive industry, most companies do not want change. After all, why should you change anything that is already proven to
....
be successful? But change can bring about new things and, of course, new successes.
This is the case of the 1971 Ferrari 246 GT Dino.
Ferrari was known for producing expensive sports cars, so the marquee was not exactly an accessible one. But the company wanted to try something new: a mid-engine sports car that was moderately priced. A similar attempt by Mercedes Benz didn’t prove to be successful when they tried to create a cheap 300 SL in the form of the 190 SL. Despite being more affordable, the buyers didn’t embrace the product.
What 1971 Ferrari 246 GT Dino was trying to do was even more risky: sell a sports car that had a mid-engine design. Experts believed that a mid-engine design was dangerous for fast cars, especially sports. This is why this classic car had the Dino marquee instead of the usual Ferrari.
But the attempt succeeded - which means there is a market for well made cheaper sports cars, even if the design is somewhat different or untested. The Dino became a Ferrari product for several years until it was simply absorbed by the Ferrari marquee.
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